KAMIKAZE SHIFT

3 500 000

impressions

Client

The Kamikaze Shift simulative drink belongs to a portfolio of products of the Power Life Energy s.r.o. company. Its mission is the production and distribution of high-quality energy drinks. Due to strong competition, the company has decided to find and reach a different target group. The cooperation took place in the second half of 2014.

Objectives

  • to find and reach a new target group
  • to increase awareness about the product
  • to increase sales

Solution

  • New corporate and visual identity
  • Web
  • Facebook, YouTube
  • Blog
    • short videos
    • comics strips
    • competitions (e.g. “Competition with Marty’s cracks”)

We have decided to target the communicate to “office monkey”, i.e. the people sitting in their office for eight hours  on average – that is just the time the effect of stimulating beverages last. We have caught the attention of the target group by original and humorous content through social networks and the blog.

3,5 mil. impressions
800,000 viral impressions
1201% average engagement rate on Facebook
6000 blog shares
75,000 promotional video views
34% organic views
95% average duration of viewing the video
100,000 image views
100% fan growth

conversion of the sale campaign

130%

McShakespeare
Na Hutích 662/11 Praha 6 – Dejvice
Czech Republic

+420 602 178 111 +420 731 529 397

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