FORTUNA

1 313 000

views on YouTube

Client

Fortuna Entertainment Group operates since 2009 and it is the largest Central European betting operator. It is currently operating on the Czech, Polish, and Slovak markets. The group is constantly investing in the development of new products and it keeps expanding the existing network of branches and services; therefore, it has decided to invest in the creation of interesting contents. The cooperation lasted from spring 2015 to spring 2016.

Objectives

  • Increasing the number of registered bettors
  • Strengthening brand loyalty
  • Increasing brand awareness
  • Differentiation yourself from the competition

Solution

Creation of user-attractive content

  • Youtube channel – “Czech challenge” video series
  • Infographics – the latest sports news led via a click on Facebook to a site, where they were placed right next to the conversion button; Localization for Czech, Slovak, and Polish market
  • Blog (off-domain)
  • Microsites concerning selected sport events (World Championship in football, Wimbledon, etc.)
  • Posts on Facebook with provocative content (Marty’s cracks etc.).

Results

1,313,000 views on YouTube
CZK 0.60 per view (production costs and promotional videos)
195 new subscribers for the last quarter
110% efficiency of the infographics, compared to PPC
32 infographics in three languages
5 videos

McShakespeare
Na Hutích 662/11 Praha 6 – Dejvice
Czech Republic

+420 602 178 111 +420 731 529 397

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