ČMSS

38 700 000

Facebook impressions

Client

“Českomoravská stavební spořitelna” (Czech-Moravian Building Society), known as “the Fox”, is the largest building society in the Czech Republic. In addition to savings, it also offers housing loans, several types of insurance and bank accounts. During its existence, “the Fox” gave out more than a million of loans and it currently has around 1.3 million of customers. We cooperate with ČMSS since autumn 2014, and our task was to “ramp up” social networks and exploit the potential of the online environment.

Objective

Reach a younger age group

  • Increasing the number of fans and their level of involvement on Facebook
  • Increasing the number of followers on Instagram
  • Increasing “engagement rate” on social networks

Solution

  • Instagram
  • Facebook
  • A one-time Million Dreams campaign
    • A Milionsnu.cz microsite about housing
    • short thematic videos, blogs, quizzes, competitions etc.
The communication was not aimed at ČMSS products, but on the consultancy and inspiration during the realization of the reconstruction. The posts on social networks regarding housing were complimented by original sketches and evaluation of past renovations by the architect, Vlado Hrivňák. Due to high quality and user-attractive content, a community was created, which regularly posts comments and shares.

Results

for the year of 2015

38.7 million of total Facebook impressions
8,837 new fans on Facebook
220% increase in clicks on a post
34,480 fans interactions
251% increase in participating users

a two-month "Million Dreams" campaign 7-8 / 2015

1,665
905,050
53%
84,713
82
25,265

McShakespeare
Na Hutích 662/11 Praha 6 – Dejvice
Czech Republic

+420 602 178 111 +420 731 529 397

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