ideas, networking, synergy, The X Factor, writing, perception
One of his characteristic traits is to compare absolutely everything with a corresponding situation in the Israeli Army. For example, he’s fond of the Hebrew phrase used in army training, ein lo yachol, yesh rak lo rotze, which literally means there is no “I cannot”, there’s only “I will not”. In Israel, he read English literature and served in the army, but after six years he decided to come back to the Czech Lands. There he missed three of his basic passions in life: ice hockey, science fiction and heavy metal. He found his place in journalism, which he enjoyed for fifteen long years. He became deputy editor-in-chief at the Czech daily Lidové noviny for ten years, having asked for the position at a pizzeria in the village of Kolovraty. LinkedIn/David Shorf
ideas, execution, networking, strategy, certainty, reliability
He admires intelligence, sports and gastronomy. He is a Prague hipster despite himself. Although he rides his bike sporadically, you can find all other features of this urban breed in him. He shows real passion when talking about food and drink. For example, he will tell you how the independent film Sideways destroyed sales of Merlot in America or what the “14 rule” refers to in coffee-drinking etiquette. Not only does Radim know about all these things, but he experiences them to the fullest. By the way, he also grows his own fruits and vegetables at Prazelenina, a local community garden. He’s also a great juggler and a former squash champion (today it’s golf). His world stands on two pillars – great ideas and Excel worksheets. He’s sort of a hybrid between a creative director and financial director, which – as you certainly appreciate – is a rather rare combination. LinkedIn/Radim Jung
conscientiousness, feet firmly on the ground, account management
Lucka is the liaison officer for our contact with reality. She can grasp the abstract ideas that come from our brainstorming and sort them into different tasks while keeping an eye on their fulfilment later on. LinkedIn/Lucie Dobešová
She loves everything with dots and enjoys cakes (she likes chocolate ones best with chocolate and chocolate!) Her passion for sweets does not rule out an indisputable sporting spirit – now and then she jogs to work and she also likes to dance all night to the rhythm of swing. On rare occasions she explores the mountains in Nepal or tries out her surfing skills in Sri Lanka. Lucka studied marketing in Zlín and later gained experience working for small Czech agencies, big multinational agencies, and has worked on the client’s side as well.
texts, all sort of conceptual creations, daydreaming
Where else could she make use of her nearly three years’ of experience as a copyrighter for McDonald’s than at McShakespeare, where the position of creative director was created just for her? After a stint as a pedagogical and traffic (yes traffic) psychologist in Brno she worked at three network agencies and, while there, she came to the conclusion that great things can be done elsewhere too. She loves “Futurama”, Garfield, the sea, books and magazines. She used to write novels for girls, co-wrote a TV children’s story and a vlog. She’s planning to write a novel for adult readers but hasn’t written a single line yet. Let’s hope it goes well. LinkedIn/Iva Macků
Project management, strategy, internet, humours, and cafés
Before Ondra took over the position of a project manager and strategist in McShakespare, he had been gaining his experience in PR, digital, and social areas – e.g. in PR agencies Konektor, Havas, PRIA or Mustard. Ondra comes from Moravia, but now, he is an evil Praguer (except that in football he remains a fan of the 1. FC Slovácko team). He immensely enjoys the universe and its infinity, as well as the NOTHING before the Big Bang. That is one of the reasons, why he founded, along with his closest friends and his brother, the exclusive Club of general sciences doctors, which, in the comfort of one Prague café, argue since the very morning about the issues of European integration, food supplements or philistinism of arthouse films. LinkedIn/Ondřej Nečas
management, project management, starrring at the wall
Darek is an evangelist of beardness. He has already let his beard influence the world well being in PR, advertising, digital, and performance agencies, sports clubs, and multinational corporations. When he is not managing his accounts, he is hanging around barbershops, geeks out over comic books, sci-fi, and fantasy. In his youth he used to have the best seats reserved at the basketball match eve-ry weekend – on the bench, right next to the coach. Since then, he has taken everything in a sports-manlike manner, but he can also fight for a ball. LinkedIn/Darek Černý
copywriting, production, spreading peace and love
Pepi came to us, to Dejvice, to do what she enjoys the most – to write. Before she decided to try working in a content agency, she took care of the content in a Czech IT firm, and before that she had worked for the fashion e-shop. But change is life and there is no time to waste time. When she’s not working, she likes to spend her time outdoors and to have picnics with friends (regardless of the season) or she gets to know European capitals. She has two role models – her father and Arnold Schwarzenegger.
business development, expansion, charisma, project management
Has he already called or written to you? His main task is spreading contract optimism and finding new clients. Thanks to his vigour and sometimes even a little impudence, he can find business opportunities not only with large multinational companies, but also with smaller companies, where he can sense the opportunity for further growth. He is a big fan of George R. R. Martin and Francis Underwood. He loves good company and good gastronomy. LinkedIn/Filip Zapletal
Black metal, design, graphics
Zorka practiced graphic design since childhood when she was passionately drawing all over paper, wall, and furniture. She got so much into it, that she decided to study graphic design and promotion. After her studies, she worked in an advertising agency where she collected the valuable knowledge and skills she now uses creatively in McShakespeare as a junior graphic designer. Apart from graphic design, she also practices digital drawing and takes care of her dog while listening to Nordic Black Metal.
Friends of McShakespeare
Kamil Holán (art director) Ayala Tal (ilustrátorka) Jen Zápotocký (social media expert) Michal Holčík (PR specialist Slovensko) Nikki Shorf (make-up artist) Martin Černý (programátor) Michal Hošek (graphic design) Jan Koudela (animátor) Jaroslav Ostrčilík (content writer & PR specialist) Marty (kreslíř, textař, hudebník, kreativec) Jiří Charvát (blogger, copywriter) Markéta Lukášková (bloggerka, novinářka) Ludmila Fuchsová (ilustrátorka), Iva Pospíšilová (korektorka).